Percentage of Responders 55.6% 21.9% 17.9% 15.9% 13.9% Number of Responders 84 33 27 24 21 Considering the data indicates that the majority of groups in the 500-miles radius area are small and small to medium-sized groups, it is understandable that the number one reason for not visiting venues in Fairfax County is distance.
Smaller groups of equestrians tend to prefer activities in their local area, thus reducing the costs of travel with horses and lodging for participants.
Of the responders who do not currently visit Fairfax County, 53.7% do not do so because of a lack of appropriate venues for their needs, a lack of appropriate shows for their interests, or because they are not aware of the County’s equestrian initiative.
This indicates that the County may have an opportunity to attract new equestrians to its venues if their needs are met.
A complete list of the groups that fall within this category, along with their location, is presented in the Table of Survey Responders Data in the Appendix of this report.
Participants gave 24 “Other” reasons for not currently participating, some of which do include the listed reasons.
Each reason was given only once, representing 0.62% of responders.
They include: Fairfax County Park Authority Equestrian Market Research Study – Final Report April 24, 2008 Samaha Associates, PC · Equestrian Services, LLC www.eqsv.com 46 1) College program and students will travel individually to this area to show.
Some students have shown here 2) Do not currently have an IALHA sanctioned show there 3) There are only a few members that show at Herndon, not the whole group.
Everyone is mostly on their own 4) We are PA-based 5) No sponsors in that area 6) Looking at Fairfax for future events 7) Transportation, not allowed to ride at Burke Lake??? WHY? 8) We are no longer a club 9) Lack of travel funding 10) Too far for day rides or shows 11) Am looking for Andalusian show venues 12) We need lesson barns 13) Breed just starting on East Coast 14) Haven’t seen any shows we wanted to participate in yet 15) Participate in other locations 16) No events appropriate to members of the T.H.A. 17) We are Friesian Horse owners/lovers and would show in Friesian specific classes 18) A few members including myself have come to shows at Frying Pan Park 19) I just recently moved here 20) Lack of polocrosse fields 21) Distance is not a problem.
Conflicting scheduling of other, closer events is. 22) Out of date/poor facilities 23) No information/ show in Lexington, VA 24) It is outside of our hunt territory 11- Fairfax County Current Event Organization In order to understand how many of the groups contacted within a 500-mile radius already rent venues in Fairfax County, survey participants were asked if they currently organize any equestrian activities in Fairfax County.
Of the 221 responders, 205 (93%) answered this question.
The vast majority (87.3%) do not organize equestrian activities in County venues.
The remaining 12.7% do. Fairfax County Park Authority Equestrian Market Research Study – Final Report April 24, 2008 Samaha Associates, PC · Equestrian Services, LLC www.eqsv.com 47 The complete list of these groups and their organizing status in Fairfax County venues is presented in the Table of Survey Responders Data in the Appendix section of this report. 12- Fairfax County Venue-Specific Event Organization Only 28 responders (13% of the total number of responders) chose to answer a question regarding the specific Fairfax County venues at which they organize events.
Only sites/parks with current equestrian offerings such as arenas, courses and/or equestrian trails were included as options in this question.
The results (starting with the highest percentage among the 28 responders) included: Table 13. Venue Frying Pan Farm Park Other (please specify) The Turner Farm Sully Woodlands Park Percentage of Responders that Organize Events 67% 42.9% 10.7% 3.6% Number of Responders that Organize Events 19 12 3 1 — • • Fairfax County Park Authority Equestrian Market Research Study – Final Report April 24, 2008 Samaha Associates, PC · Equestrian Services, LLC www.eqsv.com A complete list of the clubs and their sizes, as well as the rental fee they are willing to pay, their rental frequency and their rental duration appears in the Table of Survey Responders Data in the Appendix of this report. 20- Rental Scheduling Most equestrians in the industry are amateur riders, rather than professionals, and most have permanent employment that only allows them to show or participate in events on the weekends.
Larger groups tend to include professionals as well as amateurs because they typically organize and/or participate in rated shows, ie shows that offer points and/or winnings that are rated (counted) at the regional and/or national level.
Larger groups typically run rated horse shows and events for anywhere from four days to a week, or even several weeks.
Medium to smaller groups usually tend to run shows for anywhere from one to four days.
Most small events are run from Thursday through Sunday, or on weekends only, while larger shows may run for an entire week or even several weeks, almost always starting or ending on a Sunday to attract weekend crowds.
Large groups tend to be a governing body of the sport or an official affiliate of a governing body.
Small groups are typically local and can be very specific to a certain type of horse, a discipline and/or a location.
In general, groups may be discipline-, breed- or location-specific, and they may be national or regional affiliates.
Examples of such groups include: Discipline-Specific Groups • United States Hunter Jumper Association (USHJA) • United States Dressage Federation (USDF) • United States Eventing Association (USEA) • Professional Rodeo Cowboy Association (PRCA) • National Barrel Reining Association (NBRA) • Pony Club (PC) Fairfax County Park Authority Equestrian Market Research Study – Final Report April 24, 2008 Samaha Associates, PC · Equestrian Services, LLC www.eqsv.com 60 Breed-Specific Groups • American Quarter Horse Association (AQHA) • Arabian Horse Association (AHA) • Appaloosa Horse Club (ApHC) • American Connemara Pony Society Location-Specific Groups • Free State Riding Club (southern Maryland) • Fairfax4Horses (Fairfax County, Virginia) • Aroostook Riding Club (Maine) • Atlantic Coast League LLC (Pennsylvania, Florida, Georgia, North Carolina, Virginia, Tennessee and South Carolina) Groups may also be a combination of discipline, breed and/or location.
Examples of such combinations include: • • • • Connecticut Dressage Association (for dressage riders in Connecticut) Friesian Horse Council of New England (for Friesian horse owners in New England) Kentucky Polocrosse (for Kentucky polocrosse players) Palmetto Trail Arabian Horse Association (for trail riders on Arabian horses in Palmetto, South Carolina) Survey participants were asked about their typical show/event scheduling, and 159 (72%) responded to this question with the following results (the highest frequency appears in bold): Table 20. Show/Event Schedule Weekends Both Weekends and Weekdays Weekdays Percentage of Responders 66.0% 30.2% 3.8% Number of Responders 105 48 6 The prevalence of weekend rental preferences is commensurate with a large presence of small and small to medium-sized groups within the 500-mile radius target market. Fairfax County Park Authority Equestrian Market Research Study – Final Report April 24, 2008 Samaha Associates, PC · Equestrian Services, LLC www.eqsv.com
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